For Those Who Do

For Those Who Do is a social-first brand campaign created for an international tour that gathered 81,218 people across 38 nations. Christine developed the campaign concept and led its full creative direction—from writing and visual identity to directing the hero film and shaping the cross-platform social rollout. Through intentional textures, lighting, and aesthetics, she and her team built an immersive world that audiences could connect with while introducing a fresh visual voice to an established brand.