Saved Not Soft
Ad Campaign
Writer, Director & Editor
Overview
Social-first ad campaign created to promote the Saved Not Soft podcast through bold, visually distinct storytelling designed for Gen Z women. Christine led the project from concept through delivery, including campaign strategy, writing, creative direction, directing, and editing.
Category
Ad Campaign
Role
Director, Editor & Creative Direction
Hero FIlm Reach
1.6M+ Instagram views. 600k+ Tiktok views
Client
Emy Moore Brookins
Date
January 2026
